Your territory deserves to be experienced at the level of its own identity.
Made in Italy helps municipalities preserve the memory, build an authoritative online presence and transform every visit into a complete experience — before, during and after arrival.
Italy preserves masterpieces, villages, landscapes, flavors. A fragile heritage, at risk of disappearing,
that deserves to be collected, saved, enhanced.
Manifesto of the Made in Italy project
Deep dive
Explore each and every feature.
Every feature is designed to solve a real problem for municipalities.
Together, they form a unique orchestration.
The digital home of the territory
A portal is not only a shop window: it is the first place where tourists build trust. Where the municipality speaks with a single, authoritative, consistent voice. It welcomes, informs, inspires — and connects all local stakeholders in a shared orchestration.
Multi-site portal
Municipality, museum, Pro Loco: independent identities, unified orchestration.
SEO architecture
Structure designed to intercept real searches: <p>“what to see near…”</p>
Content and itineraries
Place cards, thematic routes: updated once, live forever.
Institutional design
Modern mobile-first templates, accessible and multilingual.
The digital home of the territory
A portal is not only a shop window: it is the first place where tourists build trust. Where the municipality speaks with a single, authoritative, consistent voice. It welcomes, informs, inspires — and connects all local stakeholders in a shared orchestration.
Multi-site portal
Municipality, museum, Pro Loco: independent identities, unified orchestration.
SEO architecture
Structure designed to intercept real searches: <p>“what to see near…”</p>
Content and itineraries
Place cards, thematic routes: updated once, live forever.
Institutional design
Modern mobile-first templates, accessible and multilingual.
The platform
Three areas. One unified orchestration.
Made in Italy is structured into three integrated components.
Each has a precise role. Together, they form the complete infrastructure for your territory.
In Made in Italy, Artificial Intelligence is not an accessory element, but the realization of a true digital public service. The platform observes how visitors use the system and transforms these signals into progressive knowledge of the territory and tourism demand. But its distinctive value lies elsewhere: it is not based on generic, external, or unmanaged information. Instead, it relies on an internal, organized, up-to-date, and manageable knowledge base.
AI Assistant
UGO
UGO is the territory's personal travel assistant: it responds 24/7, in all languages, on portal and app. It knows every corner of the municipality — hours, access, events, itineraries, excellences — and accompanies visitors with the same ease as a local guide. For the municipality, it is an always-active presence that lightens office workloads and raises the perceived quality of hospitality.
Smart itinerary
Travel Diary
Every visit deserves a tailored pace. The Travel Diary is the AI-generated itinerary based on interests, time, mobility, and daily weather. It organizes stops, hours and suggestions into a coherent program — and updates in real time if something changes. For the municipality, it is a tool that distributes flows, highlights lesser-known places, and extends the average stay in the territory.
Access and storytelling
Multilingual & Audioguides
The territory speaks the language of its visitors. Every portal and app content is available in multiple languages, with translations generated and managed from the internal knowledge base. Neural audioguides activate as you walk, turning every place into an accessible, engaging, hands-free story — for everyone, without exception.
In Made in Italy, Artificial Intelligence is not an accessory element, but the realization of a true digital public service. The platform observes how visitors use the system and transforms these signals into progressive knowledge of the territory and tourism demand. But its distinctive value lies elsewhere: it is not based on generic, external, or unmanaged information. Instead, it relies on an internal, organized, up-to-date, and manageable knowledge base.
AI Assistant
UGO
UGO is the territory's personal travel assistant: it responds 24/7, in all languages, on portal and app. It knows every corner of the municipality — hours, access, events, itineraries, excellences — and accompanies visitors with the same ease as a local guide. For the municipality, it is an always-active presence that lightens office workloads and raises the perceived quality of hospitality.
Smart itinerary
Travel Diary
Every visit deserves a tailored pace. The Travel Diary is the AI-generated itinerary based on interests, time, mobility, and daily weather. It organizes stops, hours and suggestions into a coherent program — and updates in real time if something changes. For the municipality, it is a tool that distributes flows, highlights lesser-known places, and extends the average stay in the territory.
Access and storytelling
Multilingual & Audioguides
The territory speaks the language of its visitors. Every portal and app content is available in multiple languages, with translations generated and managed from the internal knowledge base. Neural audioguides activate as you walk, turning every place into an accessible, engaging, hands-free story — for everyone, without exception.
Tourists are looking for you.
92%
of tourists visit fewer than 1,000 municipalities
ENIT 202460%
seek inspiration on social media before traveling
Expedia Group 202480%
want to book their entire trip online
TravelPerk 202552%
abandon due to poor booking UX
Hotel Tech News 2024Got two minutes? Sit down. We'll tell you about an Italy worth the journey.
Villages shaped by centuries of history. Landscapes that no photograph can truly capture. Flavors you won’t find anywhere else. Made in Italy was created to preserve this heritage — and to help you experience it, at your own pace, without missing a thing. This is just the beginning.
It's time to travel with Made in Italy.
Are you a municipality? Book a free demo. Are you a traveler? Download the app and discover the territory you never expected.