Discover the Italy you won't find in guidebooks.
Authentic Italian villages, local experiences, tailor-made itineraries. Made in Italy is your intelligent travel companion: it helps you discover the right places, organizes your journey, and guides you along the way.
Your destination in your pocket.
Audio guides that activate as you walk. AI-generated itineraries. Local treasures to discover and book. A travel diary that writes itself.
Your journey with Made in Italy
From discovery to experience, seamlessly.
A simple journey designed to make every visit seamless, meaningful and memorable.
01.
Discover
Search by region, theme or experience. Uncover authentic Italian villages beyond the usual routes.
02.
Choose
Compare destinations, read stories, browse itineraries and get inspired.
03.
Plan
AI creates a tailor-made itinerary based on weather, opening hours, distances and your interests.
04.
Book
Tickets, admissions and experiences: everything in one place, with no unnecessary steps.
05.
Experience
Once you arrive, the app becomes your guide: it helps you navigate, discover stories and uncover hidden gems.
What you can do
Every journey is a new story.
Choose based on your passions. Designed for every season.
Art & Culture
Borghi and historic villages
Audio guides, themed routes, access to museums and cultural sites. History comes alive as you walk.
Food & Wine
Local products and flavors
Producer showcases, guides to local treasures, wineries you can book directly in the app.
Traditions
Festivals and local traditions
Updated event calendar, direct bookings, stories and cultural insights.
Family
Experiences for everyone
Accessible routes, activities for children, educational workshops, and easy-paced itineraries..
Adventure
Sport and outdoor
Cycling Routes, climbing, historic trails: all with local guides bookable in the app.
Nature & Trekking
Routes and trails
Offline maps, GPX tracks, routes tailored by difficulty, season, and mobility.
The more you explore, the more you win
Discovery becomes a game.
The platform turns every visit into an interactive experience:
every step, every stop, every place you discover turns into points, badges, and new content to unlock.
Automatic check-in
GPS, QR or beacon: detects your presence and unlocks exclusive content.
Missions and themed badges
Complete itineraries, discover hidden gems, attend events: every action earns you points.
Real and digital rewards
Free access, discounts at local shops, experiences reserved for the most curious travelers.
AI Travel Diary
Every visit deserves its own rhythm. The Travel Diary is the intelligent itinerary created by AI: it plans your days, optimizes routes and highlights local treasures.
Tell us who you are and what you love
Interests, pace, mobility, duration, season.
The AI plans your day
Timings, stops, distances, suggested bookings and weather-based alternatives.
It updates in real time
Weather changes? A museum closes? The Diary adapts in real time.
It's time to travel with Made in Italy.
Are you a municipality? Book a free demo. Are you a traveler? Download the app and discover places you never expected.